Commercial Health Check · the flagship diagnostic
Get a clear view of your golf club's commercial health.
Many golf clubs are busy but still under-monetised. Membership, visitors, societies, sponsorship, clubhouse events and communication may all be active, but not always connected, measured or followed up consistently. The Commercial Health Check gives your leadership team a clear diagnosis of the whole commercial engine.
The strategic problem
A busy club can still be under-monetised.
Activity is not the same as commercial structure. A club can have members, visitors, societies, sponsors, events and strong facilities, but still lack the systems to convert, retain, follow up, package, report and grow.
- Membership enquiries exist, but conversion is not tracked.
- Visitors play, but there is no structured return journey.
- Societies book, but rebooking and upsell are inconsistent.
- Sponsorship exists, but packages and renewals are weak.
- Clubhouse events happen, but the calendar is reactive.
- Committees receive updates, but not always clear commercial reporting.
- Staff are busy, but ownership of follow-up is unclear.
The Health Check gives the club a structured view of what is working, what is leaking and what should happen next.
The reasons
Why clubs choose a Commercial Health Check
They need evidence
Committees often need more than opinion. The Health Check turns commercial concerns into structured findings and priorities.
They need clarity
When everything feels important, nothing gets prioritised. The Health Check identifies what matters most.
They need direction
The output is not just a list of issues. It is a practical roadmap for the next 90 days and 12 months.
They need accountability
The review highlights where ownership, reporting and follow-up are unclear.
They need confidence before investing
Before spending money on marketing, systems or staff, the club needs to know where the real commercial gaps are.
The crucial difference
More than a Revenue Leak Review.
The Revenue Leak Review is designed to identify visible leaks and quick wins. The Commercial Health Check goes deeper. It looks at the club's wider commercial operation, the reasons opportunities are being missed, and the roadmap required to improve performance.
| Revenue Leak Review | Commercial Health Check |
|---|---|
| £995 | £3,495 |
| 7–10 working days | 3–4 weeks |
| Mainly desk-based | Strategic diagnostic |
| Identifies visible leaks | Stakeholder input, journey mapping, mystery shopping where appropriate |
| Quick wins and priority recommendations | Competitor scan and revenue pathway analysis |
| 15–25 page report | 60–100 page board / committee-ready report |
| Best first step | 90-day roadmap, 12-month plan — best for full strategic clarity |
The commercial engine
What the Health Check assesses
Membership
- Enquiry journey
- Follow-up
- Tours
- Conversion
- Onboarding
- Retention signals
Visitors
- Green fee journey
- Post-round communication
- Review requests
- Return offers
- Open competition pathway
- Visitor-to-member journey
Societies & Corporate Golf
- Enquiry handling
- Packages
- Proposal quality
- Upsell structure
- Rebooking process
- Corporate day positioning
Sponsorship
- Sponsorship assets
- Package structure
- Local business fit
- Prospecting
- Renewal process
- Value demonstration
Clubhouse Events
- Event calendar
- Private hire potential
- Campaign rhythm
- Local market opportunity
- Food & beverage link
- Rebooking / review process
Communication
- Email consistency
- Social media conversion
- Website messaging
- Enquiry forms
- Member updates
- Tone and timing
Commercial Reporting
- KPIs
- Ownership
- Pipeline visibility
- Committee reporting
- Monthly rhythm
- Decision support
AI Opportunities
- Where AI can save time
- Where AI can improve consistency
- Where AI should not be used
- Prompt opportunities
- Human review points
The depth
How JPCC builds the picture
- Stakeholder interviews
- Management discussion
- Committee input
- Mystery shopper enquiry
- Competitor scan
- Customer journey mapping
- Revenue pathway analysis
- Commercial process review
- AI opportunity assessment
- Roadmap creation
The exact scope is agreed before work begins, so the club knows what is being reviewed, what will be delivered and what the investment covers.
The deliverable
What you receive
A board-level deliverable: a 60–100 page branded report plus a presentation and debrief session — built for the committee room, not the marketing department.
- Executive Summary
- Commercial Health Score & Revenue Leak Score
- Departmental Scores
- Revenue Opportunity Matrix & Priority Matrix
- Key Findings & Quick Wins
- 90-Day Roadmap
- 12-Month Commercial Plan
- AI Opportunity Assessment
- Strategic Recommendations
- Committee Presentation Summary
- Presentation / debrief session
Health Check — report contents
60–100 pages- 1Executive Summary
- 2Commercial Health Score
- 3Revenue Pathway Findings
- 4Customer Journey Findings
- 5Departmental Scores
- 6Opportunity Matrix
- 7Priority Matrix
- 8Quick Wins
- 990-Day Roadmap
- 1012-Month Commercial Plan
- 11AI Opportunity Assessment
- 12Recommended Next Steps
The scoring framework
How the club is scored
Scores are not there to criticise the club. They are there to make commercial gaps visible, prioritise action and give committees a clearer basis for decision-making.
Membership Journey
Visitor Conversion
Society and Corporate Sales
Sponsorship Readiness
Clubhouse Events
Communication and Follow-Up
Commercial Reporting
Ownership and Accountability
AI Readiness
Beyond findings
From findings to roadmap
The Health Check does not stop at 'here is what is wrong.' The aim is to leave the club with a clear order of play, not a pile of recommendations nobody owns.
- 1Quick wins
- 230-day priorities
- 360-day priorities
- 490-day roadmap
- 512-month commercial plan
- 6Recommended ownership
- 7Suggested next engagement — only if appropriate
3–4 weeks
The process
Discovery and scope
Agree the focus areas, available information and stakeholders.
Information gathering
Collect agreed commercial information, public-facing assets and current processes.
Stakeholder input
Speak with relevant club leadership, management or committee representatives where included in scope.
Journey and process review
Assess enquiry journeys, customer touchpoints, follow-up processes and commercial pathways.
Analysis and scoring
Create scores, findings, matrices and priority recommendations.
Report creation
Build the full branded Commercial Health Check report.
Presentation / debrief
Talk through the findings, roadmap and recommended next step.
Honest scope
What the Health Check does not include
Not included
- Implementation support
- Creation of all sales assets
- Staff training
- Ongoing management
- Monthly reporting
- Acting as a fractional commercial director
- Building software
- Guaranteed revenue
The Health Check gives the club the roadmap. If support is needed to implement it, the natural next step is a 90-Day Improvement Sprint or Fractional Commercial Director support.
Best for
- Clubs that want a proper strategic review
- Committees needing evidence and direction
- Clubs with multiple revenue opportunities
- Clubs considering investment in commercial improvement
- Clubs that need a roadmap before acting
- Clubs that feel busy but under-monetised
Not the right fit if…
- Clubs only wanting a quick first look
- Clubs wanting immediate implementation without diagnosis
- Clubs expecting guaranteed revenue
- Clubs only wanting AI training
- Clubs wanting JPCC to take over operations permanently
After the Health Check, the club can act internally, move into a 90-Day Improvement Sprint, retain JPCC as a Fractional Commercial Director, or explore AI Enablement where it supports the agreed commercial priorities. See all starting points and investment or compare the full service ladder.
Discuss Implementation SupportFAQ
Commercial Health Check FAQ
Is the Health Check the same as the Revenue Leak Review?
No. The Revenue Leak Review is a focused first step. The Health Check is a deeper strategic assessment of the club's commercial operation.
Do we need to complete a Revenue Leak Review first?
No. Some clubs start with a Revenue Leak Review. Others move straight to the Health Check if they already know they want a full diagnostic.
Will JPCC implement the recommendations?
Implementation is not included in the Health Check. If support is needed, the natural next step is a 90-Day Improvement Sprint or Fractional Commercial Director engagement.
Who should be involved?
Usually the General Manager, Club Secretary, relevant committee members, professional team and anyone involved in membership, societies, events or commercial activity.
Is the report suitable for committee presentation?
Yes. The report is designed to give leadership and committees clear findings, priorities and a practical roadmap.
Ready to see the full commercial picture?
If your club is active but opportunities still feel disconnected, the Commercial Health Check gives your leadership team the evidence, clarity and roadmap to act.